SVA is a vibrant and dynamic art school right in the middle of New York City. Differentiating ourselves from other art colleges, in terms of our relationship to the City is key. This recruitment project aims to intertwine SVA and NYC together and convey their interdependent relationship. Vibrant color, active icons and swirly typography convey the energy of the city. In addition to departmental content and student work, the book offers lively and humorous guides to different aspects of living in NYC and additional fun information, such as SVA faculty tweets and notable achievements from our College. The main aspects of this project consists of a recruitment viewbook, an acceptance package and a follow-up activity workbook.
Visual Arts Journal
The Visual Arts Journal is a design print magazine published twice a year. It features the exemplary talent of the students, faculty and alumni of the School of Visual Arts; news from around the College; and perspectives on the latest trends in art.
older designs from 2009-2015 start here
sva.edu Features Page
UX and visual design for integrating multiple communications platforms for SVA into one cohesive section of the main SVA site. The main focus was to bring many different types of online content developed by the College under one roof and to neatly organize it into a growing system of tags, creating an organic search and viewing experience. Enhancing sharing capabilities and connecting with potential students and their parents was also key. The feature stories can be accessed via the quilt on the main page of sva.edu.
Content is organized into tags, and displayed together when a specific tag is selected.
Viewers access the feature stories via the quilt on the main page of sva.edu
SVA Spots is a collection of places in NYC that our students like to go and spend their time. These are the insider spots that make New York a place that people yearn to become a part of. The goal of this small booklet is to reach out to accepted students and offer them our unique guide to NYC. Fun illustrations depict various "pro-tips" about life in the City, and a mixture of locations (restaurants, green spaces, record shops, etc.) keep the content interesting and new. A list of free stuff to do in NYC and information about SVA student clubs is also included.
SVA Undergraduate Catalog
The goal of the SVA Undergraduate catalog is to present the capabilities and work of the students at SVA, and highlight everything that is unique about the school, in a way that, we believe, no other school can do. The book aims to prove, undeniably, through factual and visual evidence, that the school is an extraordinary place to study. The catalog has been well received by the SVA community and has been regarded as setting a new standard for publications of its kind.
SVA @ NYC Identity
This new mark pays tribute to George Tscherny’s original 'flower' logo art from 1997, in keeping with the hands-on experience that defines an SVA education. A new signature was developed, simplified to just “SVA”. The introduction of “NYC” reflects the strong link that exists between New York City and the College, where the faculty are among the city’s leading creative professionals.
A collection of the day-to-day projects and initiatives that support the SVA brand.
SVA 2015-16 Viewbook
The SVA Viewbook focuses on student profiles, sharing their personal experiences at SVA. We hired photographer and video director Michelle Andonian to research and meet the students to do photo and video profiles. The photo profiles in the book were meant to entice the viewer to go online and learn more about each student, via their video profile. Additionally, it was decided to publish less heavy on content in print, and by working on the print piece alongside adding more robust content to our website. We also wanted to combine unusual materials: lightweight aluminum, acetate overlay sheets, and a clipboard style binding. The goal of the printed piece is to give you key information and compel you to go online to get the full content.
Andrew Franz Architect
Identity and website design for an NYC based architect.
Identity for a wine store that specializes in quality everyday selections and aims to alleviate the anxiety of shopping for a bottle.
Identity design for fusion chef Anita Lo's Asian barbecue restaurant, Bar Q.